The New Approach to Customer Marketing

The New Technique to Customer Marketing


There has been a great deal of buzz over the past few years about a brand-new kind of marketing for a new marketing world.

Marketers such as Seth Godin have actually led a high profile assault on conventional marketing.

The factor is simple– the customer landscape has actually changed radically over the past 10 years and will remain to do so, since mass markets are fragmenting into niche markets.

This implies that mass advertising becomes inadequately targeted, and catching a substantial specific niche permits more affordable and more productive marketing.

With the change in practice comes a shift in attitude, as “old” marketing gives way to concerns of the brand-new.

In their book Radical Marketing, Glen Rifkin and Sam Hillside set out their own set of rules for exactly what they describe Radical Marketing:

The company CEO is the primary marketer
Simplify marketing management
Direct interaction with customers
Do not depend on the averages of marketing research
Usage just passionate marketers
Treat customers as people, not numbers
Approval construct a neighborhood to market to
Reassess your targeting techniques
Use common sense
Keep concentrated on your brand identity

This tends to show a more business view– that bigger companies need to keep things streamlined, and utilize staff who take an actual and enthusiastic interest in their work.

However, very niche market targeting is becoming the essential life-blood for small business, where brand-new marketing isn’t really simply about repositioning within new markets, but instead about capturing a spirit of entrepreneurial business– where small remains most lucrative where companies remain client focused.

Simply put, brand-new marketing is as much a rejection of corporate marketing, with it’s impassionate image, contempt for the client, and focus on numbers, not individuals.

New Marketing is for that reason focused on an enthusiastic customer-focused marketing idea, which is specifically represented at Developing Enthusiastic Users:

Focus on how the user kicks ass
Evangelize
Users have power
Users “own” the brand
Two-way conversation
Individual service
Word of mouth over advertising

In short, as the marketing environment changes, so marketing techniques need to change– the mantra of New Marketing is that as markets become more vertical, then marketing have to invest first in individuals.