Category Archives: Marketing Ideas
Doing Good Marketing Beats Knowing Great Marketing
In my line of work as a small business marketing consultant, I come across many great businesses that are having trouble reaching the next level because they have hit a marketing wall. The small business marketing wall is not what you think it might be. Very often it is not because the business lacks the…
Headlines and Subject Lines Matter
We are constantly testing headlines, subject lines, text, images and other items to get the best results. Take a look at what happened here. One ad outpulled the other by 300%! How often do you test your marketing? If you aren’t doing it, you are missing out.
Brand New. 10 Secret And Effective Marketing Strategies
Marketing is among the most vital business aspects. From my experience, I have just listed 10 efficient advertising techniques that have assisted my marketing development, and hope will certainly help your company, too. 1. Develop a directory of websites on a particular subject. Give individuals the option of adding the directory site to their website…
Knowing Who Your Ideal Client Is
“My target market is every woman from age 18 – age 100.” “Every person needs this product.” I hear from many small business owners statements like these all the time. This usually is an indication that the small business owner has not really analyzed her target market or customers enough. A target market as…
Evaluating Your Results
One question I often ask when it comes to marketing is, “How do you know what you are doing is working?” Very often the answer is, “I don’t really know. We typically ask people, when we remember, where they heard about us.” I applaud businesses for at least asking the question because many don’t do…
When Is The Last Time You Hiked Up A Mountain?
by Brad Swezey I am in Colorado this week, which offers quite a different visual experience than the ocean view to which I am accustomed. When I come here, I like to head into the mountains and get a different perspective on life. (The featured picture is from where I wrote this blog. I…
How Big Do You Want to Be?
by Brad Swezey Have you asked yourself that question lately in regard to your business? How you answer that question is important because it will drive you to do certain things with your business. I have talked to hundreds of business owners and I can tell you within 15 minutes who really wants to grow…
Don’t Let Your Business Be a Dinosaur
What challenges does your perfect client face? When’s the last time you thought about your perfect client and what challenges he or she faces on a daily, monthly, quarterly, and annual basis? If you are like most small business owners, it could be when you got the idea for your business in the first place. …
What’s Your Story?
“We can discover the Story. Maybe not with perfect clarity, maybe not in the detail that you would like, but in greater clarity than most of us now have, and that would be the price of admission. I mean, to have some clarity would be gold right now. Wouldn’t it?” – John Eldredge, Epic I…
Going At It Alone May Be Costing You Money
By Brad Swezey If you are like most small business owners I meet with, you are probably trying to do as much as you can on your own because you don’t want to “waste” money by spending it for things that you are “capable” of doing yourself. Not only is this causing you to waste…
Recent Comments