Category Archives: Marketing a Business

If You Had $1,245 to Invest In Marketing….

I know that you were probably expecting me to complete the “If you had $1,245 to invest in marketing….” with something like “I would recommend you do a marketing plan.”  While this is the case, that’s not what I want to talk to you about today. Instead, I want to pretend that you already had…

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Local Company Internet Marketing-Important No Matter How Big Or Small

Regional Company Internet Marketing-Important No Matter How Big Or Little Source: Flickr Any business that exists only online already comprehends the importance of online marketing; however, it can occasionally be difficult for regional business web marketing to be viewed as essential. We will  have a look at why this difficulty exists, how to surpass it,…

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What Makes Your Business Special in Three Words?

Don’t you like bumper stickers?  In several words, they need to convey an idea.  They do not have any space to waste.  They have to get rid of the junk and focus on the key words. When I am looking at a business, I like to think in terms of bumper stickers when I am…

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Putting All Your Marketing Eggs in One Basket

I had the pleasure to experience the beauty of the Space Coast, Cocoa Beach, Port Canaveral, and Kennedy Space Center from the air and sea in the past few weeks.  Florida Air Tours allowed my girlfriend and I a breathtaking sunset view from their helicopter, while Experience Sail gave us a refreshing wind-powered view of the Port…

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Knowing Who Your Ideal Client Is

“My target market is every woman from age 18 – age 100.” “Every person needs this product.” I hear from many small business owners statements like these all the time.   This usually is an indication that the small business owner has not really analyzed her target market or customers enough.  A target market as…

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Should You Join the Local Chamber of Commerce?

I am often asked by new small businesses whether they should join the local Chamber of Commerce.  With tight start-up budgets, they are concerned with watching every penny and do not want to waste it.   When they ask me that question, I often respond with a question of my own: if you want to…

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Evaluating Your Results

One question I often ask when it comes to marketing is, “How do you know what you are doing is working?” Very often the answer is, “I don’t really know.  We typically ask people, when we remember, where they heard about us.” I applaud businesses for at least asking the question because many don’t do…

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Why Are You Heading West When You Need to Go East?

by Brad S This question is a variation of one asked by management guru Peter Drucker, who posed a question similar to the following, “If you weren’t already in this business, would you get into it today? And if not, what are you going to do about it.” My question puts it a different way.…

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When Is The Last Time You Hiked Up A Mountain?

by Brad Swezey I am in Colorado this week, which offers quite a different visual experience than the ocean view to which I am accustomed.   When I come here, I like to head into the mountains and get a different perspective on life.  (The featured picture is from where I wrote this blog.  I…

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“How Can We Become the Company That Would Put Us Out of Business?”

by Brad S. This question was posed by Danny Meyer, CEO of Union Square Hospitality Group, is an important one that many businesses should be asking, but they aren’t. Instead, most business owners are focused on the tyranny of the now: the jobs, work, and crises before them.  “How can I focus on tomorrow when…

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