Category Archives: Marketing a Business

Networking: There’s No Such Thing As a Free Lunch

Many small businesses function on a limited budget when it comes to small business marketing and advertising.  One tool they use when first starting out, therefore, is networking because it has a low cost, or so they think. And often, because it can work, they do stop trying other methods of getting business.  This can…

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How Do You Make Your Customers Feel after the Sale?

Much of the focus in small business marketing is getting new customers or clients.   Many small businesses, however, are not focusing on another crucial part, which is what happens after the sale or transaction. This is a costly mistake.  For how you leave a customer or client feeling can impact your business for years to come.…

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“We don’t have much money for marketing.”

I just got done talking with an owner of a small business that just opened.  And by talking,  I mean I had about a 30-second conversation with the owner, who I had e-mailed a few times after attending her ribbon cutting. What’s interesting is that I didn’t go in there because I had a driving…

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Hearing Crickets Instead of a Cash Register

I am amazed at how much money is wasted on marketing.  Really wasted.  And it is often bigger companies who are doing it. What do I mean? Well, lately, I have been looking to buy a Recreation Vehicle.  Why do I want one? Because I like the idea of getting up and traveling; and with…

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Doing Good Marketing Beats Knowing Great Marketing

In my line of work as a small business marketing consultant, I come across many great businesses that are having trouble reaching the next level because they have hit a marketing wall. The small business marketing wall is not what you think it might be.  Very often it is not because the business lacks the…

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Are You Getting High On Your Own Supply?

I took a trip to Colorado last week and found myself in a hotel room without my usual DVR to satisfy any TV urges I had.  So, I begin to flip the channels and came across the movie, Scarface.  For those who haven’t seen it, it covers a guy who breaks into the cocaine business…

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Which of These Three Are You?

And why the answer to that question could be holding back your small business marketing. Let’s just get it out in the open.  People who start small businesses tend to have certain characteristics: We don’t really want to work for anyone else, except for our clients; We are demanding of ourselves; We can be resistant…

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Turn Your Business Cards Into Hardworking Little Salesmen! To Market and Sell Your Crafts or Services for Greater Profits

Turn Your Business Cards Into Hardworking Little Salesmen! A lot of us small business owners do not have a blank check when it comes to small business marketing and small business advertising, so we need to think creatively. Advertisements that tie up your marketing dollars, and may not be in print for a few months or…

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Generating Buzz: The Benefits Of Public Relations Marketing

The key to the success of any business depends on having a plan for effective public relations and marketing in place. The advantages of public relations can be clearly recognized by increased revenues.  Successful public relations advertising can create goodwill relationships with consumers, market sales and specials to bring in new business, and put smaller…

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Mobile Marketing for Small Business and Big Audiences

Mobile Marketing– Mobile Marketing for Small company and Big Audiences Source: Flickr Small companies have a tough time investing cash on advertising programs; however what’s odd is that they require these advertising programs in order for their companies to survive. Prior to the Internet, entrepreneurs were reliant on traditional kinds of advertising. Mobile marketing is…

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