Author Archives: bradswezey@gmail.com
Networking: There’s No Such Thing As a Free Lunch
Many small businesses function on a limited budget when it comes to small business marketing and advertising. One tool they use when first starting out, therefore, is networking because it has a low cost, or so they think. And often, because it can work, they do stop trying other methods of getting business. This can…
How Do You Make Your Customers Feel after the Sale?
Much of the focus in small business marketing is getting new customers or clients. Many small businesses, however, are not focusing on another crucial part, which is what happens after the sale or transaction. This is a costly mistake. For how you leave a customer or client feeling can impact your business for years to come.…
“We don’t have much money for marketing.”
I just got done talking with an owner of a small business that just opened. And by talking, I mean I had about a 30-second conversation with the owner, who I had e-mailed a few times after attending her ribbon cutting. What’s interesting is that I didn’t go in there because I had a driving…
Hearing Crickets Instead of a Cash Register
I am amazed at how much money is wasted on marketing. Really wasted. And it is often bigger companies who are doing it. What do I mean? Well, lately, I have been looking to buy a Recreation Vehicle. Why do I want one? Because I like the idea of getting up and traveling; and with…
Book Review – Guerrilla Marketing For Free
Reserve Review– Guerrilla Marketing Totally free Sure, marketing is simple if you’re Pepsi or Apple, however what if you don’t have millions of dollars to toss at TELEVISION and print advertisements? Any entrepreneur out there wanting to cut their marketing spending plan must look no even more than Guerrilla Marketing free of cost– Dozens of…
Doing Good Marketing Beats Knowing Great Marketing
In my line of work as a small business marketing consultant, I come across many great businesses that are having trouble reaching the next level because they have hit a marketing wall. The small business marketing wall is not what you think it might be. Very often it is not because the business lacks the…
Timing Belt Automotive Repair Tips
Getting the family together for a road trip can be quite an exercise. And between heavy traffic, bored or restless kids and driver fatigue, the process of “getting there” can test anyone’s patience. But some diligent planning – for everything from fuel costs to rest stops – will make the experience enjoyable rather than frustrating.…
Are You Getting High On Your Own Supply?
I took a trip to Colorado last week and found myself in a hotel room without my usual DVR to satisfy any TV urges I had. So, I begin to flip the channels and came across the movie, Scarface. For those who haven’t seen it, it covers a guy who breaks into the cocaine business…
Which of These Three Are You?
And why the answer to that question could be holding back your small business marketing. Let’s just get it out in the open. People who start small businesses tend to have certain characteristics: We don’t really want to work for anyone else, except for our clients; We are demanding of ourselves; We can be resistant…
Turn Your Business Cards Into Hardworking Little Salesmen! To Market and Sell Your Crafts or Services for Greater Profits
Turn Your Business Cards Into Hardworking Little Salesmen! A lot of us small business owners do not have a blank check when it comes to small business marketing and small business advertising, so we need to think creatively. Advertisements that tie up your marketing dollars, and may not be in print for a few months or…
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