Monthly Archives: February 2015

Putting All Your Marketing Eggs in One Basket

I had the pleasure to experience the beauty of the Space Coast, Cocoa Beach, Port Canaveral, and Kennedy Space Center from the air and sea in the past few weeks.  Florida Air Tours allowed my girlfriend and I a breathtaking sunset view from their helicopter, while Experience Sail gave us a refreshing wind-powered view of the Port…

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Knowing Who Your Ideal Client Is

“My target market is every woman from age 18 – age 100.” “Every person needs this product.” I hear from many small business owners statements like these all the time.   This usually is an indication that the small business owner has not really analyzed her target market or customers enough.  A target market as…

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