Monthly Archives: October 2014

Why Are You Heading West When You Need to Go East?

by Brad S This question is a variation of one asked by management guru Peter Drucker, who posed a question similar to the following, “If you weren’t already in this business, would you get into it today? And if not, what are you going to do about it.” My question puts it a different way.…

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We Couldn’t Believe Our Ears

by Brad S My client and I were listening to a call that came in to her business from one of the advertising channels we were using (we didn’t have to ask which one because we knew it from the phone number called, but that’s for another story).   (The caller was told ahead of…

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