Monthly Archives: March 2014

What Keeps Your Clients or Customers Up at Night?

When is the last time you thought about your perfect customer or client and what keeps her up at night?   Probably not as often as you should because very often you are thinking about your own worries, concerns, and wants, especially at night. Not only will your own worries and concerns cause you to…

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Be a Dog

Many of us, including myself, don’t think about our ideal customer enough.  You know who I am talking about, the one who is an exact fit for your business; one who listens to your ideas and, most of the time implements them;  or maybe she buys a product you sell over and over.  Regardless, whether…

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